It’s no surprise that emotions drive most, if not all, purchase decisions. But unlike the rational purchase drivers she is able to articulate,the subconscious motivators that really drive those decisions are largely unknown to her.
Listening to women is important, but understanding the whole Emotional Truth™ found in her subconscious mind is critical to growing the intensity of her connection with your brand.
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Curve Ball
Levi's helps Millennial women shape their wardrobes and their lives. By Dori Molitor, WomanWise. Buying jeans, honestly, is the most frustrating experience. They never fit, and you feel like your body is all wrong — like you just put on 20 pounds even if you didn’t feel that way before you walked in the store. Just last week, I shopped three stores and tried on about 15 jeans before finally buying a pair... read more
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Marketing to women experts, consultants, specialists, agency and speaker
providing research, women’s insight, brand strategy and agency communications.
Marketing to women experts, consultants, specialists, agency and speaker
providing research, women’s insight, brand strategy and agency communications.
